Pascale Adrien
Strategist

Pascale Adrien takes a vision and makes it a reality through sound strategy development. She fully understands an organization’s vision and objectives and what is needed strategically to achieve them. She is a marketing and business development professional with 20+ years of experience in the fashion and consumer packaged goods (CPG) industries. She has now added Charity and Non-Profit Organizations to her roster.

Pascale is passionate about bringing-to-market products and services. She does so by fusing creativity and data to drive growth. She identifies industry, market trends and client pain points. She then reconciles the various challenges faced by the marketing and sales departments and brings them into a coherent whole.

Some of her current mandates include successfully rebranding organizations and spearheading major strategic shifts. She does so by developing corporate sponsorship programs, online fundraising campaigns, and assisting in transforming IT from a functional focus to an enabler of innovation for the organization.

Previously, as Vice-President Canada Sales, Global Licensing and Creative Strategy, Pascale led multi-disciplinary marketing, merchandising, and sales teams for Canada and International Licenses. During this time, she drove the growth of Canadian sales and international licenses and repositioned the brand as a recognized and credible player in the legwear industry.

At Top Coaching, Pascale assists in aligning all the elements of the Marketing model with organizational strategies helping you identify new opportunities and shifting the focus to your customer and their needs.

What motivates me

“When original and inquisitive ideas flow back and forth and we create lightbulb moments together with lots of smiles.”

p.adrien@topcoaching.ca