Joël Laplante
Artistic Director

Joël has never doubted his vocation. His overflowing creativity and interest in design naturally led him to a career in graphic design. Specializing in brand image creation for clients of all sizes and from various sectors, he quickly understood the importance of diversifying his skills to build a sustainable career. Evolving towards artistic direction, Joël excels both as a conductor and as a first violin, combining a global vision with meticulous attention to detail.

With a diploma in graphic design and a certificate in administration/marketing from the University of Sherbrooke, Joël has over 25 years of experience. Over time, he has demonstrated that the true role of a graphic designer is not limited to visual creation but lies in the ability to reveal the relevance of a product or service at a strategic and impactful level.

At Top Coaching, Joël brings his creativity and experience to your service, continuously refining the friendly, engaging, and playful environment of our executive coaching mobile app, SEBAST^TM.

What motivates me

“Seeking the impactful image, the “Wow!” effect, of course, but always prioritizing thoughtfulness and relevance first. In other words, focusing on the content before creating the container.”

j.laplante@topcoaching.ca